> The power of a linear channel to create a nationwide tune-in moment, millions reaching for the remote at the same time, is still unrivalled.
Partially true: but I’d also say that on demand availability really helped the buzz around the series go viral, as people hearing about the series on the grapevine experienced it for themselves and then forwarded their outrage onwards
Oh, agree that on demand is key for the issue to retain life beyond TX dates. It was really about the power of that moment when millions tune in, at the same time. 4 million watched ep one live - that’s unique to linear TV, so creates a unique audience response. An emotional swell, an alignment, at scale, that’s impossible to replicate and entirely defined by the model
Brilliantly put...thank you!
Excellent!
Brilliantly written, Terri. I thought it was Loach-level social sabre rattling. Absolutely damning and fuck do I want more!
"of course so overdue the sky should be ripped down.." definitely did not make me weepy, not at all.
God I love it when you do barely contained rage.❤️
> The power of a linear channel to create a nationwide tune-in moment, millions reaching for the remote at the same time, is still unrivalled.
Partially true: but I’d also say that on demand availability really helped the buzz around the series go viral, as people hearing about the series on the grapevine experienced it for themselves and then forwarded their outrage onwards
Oh, agree that on demand is key for the issue to retain life beyond TX dates. It was really about the power of that moment when millions tune in, at the same time. 4 million watched ep one live - that’s unique to linear TV, so creates a unique audience response. An emotional swell, an alignment, at scale, that’s impossible to replicate and entirely defined by the model